Audi custom e-tron

For the launch of the new Audi e-tron S models, we wanted to challenge the creativity of the users and gave them hundreds of different components from our Audi e-tron S series. Now it was up to the user to decide how and, above all, which component manufacturers to assemble and how to share his customized e-tron S or e-tron S Sportback with the world.

AGENCY

We Are Social Munich

MY TASKS

Creating the concept, create the social Assets, Car patterns and animations

DATE

September 2020

About

In addition, we have created an extension pack for the e-tron triple foiling. Audi and FCB Bayern wrapped an e-tron to celebrate the serial success of FC Bayern München. This extension gives all FC Bayern fans the opportunity to create their own customised Audi e-tron in the FC Bayern version. The extension can be accessed and found under the following hashtag: #custometron

Mechanic

Via screenshot, the users could download the pure chassis of the Audi e-tron to their cell phones and then edit it in the Instagram story mode.

To do this, we first implemented all of the bodies we had created for the e-tron S series as well as the e-tron S Sportback on Giphy and then integrated them into our layout via Instagram. These were and are available under the hashtag #custometron. Furthermore the Audi Gif Garage offers a huge selection of wheels and roof rack accessories. These can be found under the hashtag #customaudi.

But why 2 hashtags? Giphy limits the search results per search query to 44 pieces. Which means that only 1/3 of our assets will show up. To get around this limitation, we split the assets into two different hashtags to guarantee the full scope of our idea.

User generated e-trons

Insights

In total, we generated over 600,000 impressions within the first 24 hours and received over 200,000 mentions through our @audiofficial channel on Instagram. The story is still available in the highlights - have fun customizing!

#custometron #customaudi

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