In order to be a part of the customer‘s life, Vorwerk must be „ergonomic“ in terms of content and form. Brand-defining attributes from the core of the company, which shape the brand in the perception were the template for our ergonomic concept, which provides an icon for each and every product and utilization. Every icon boasts joy and pride, thus turns into a brand ambassador for Vorwerk.
We adapt the ergonomic principle, which is based on the basics of product design, to the smallest atom of corporate design. The distinctive roundness of the products becomes a consistent design principle for all graphic elements.
There are specific icons which do not require a completely new design because their meaning is universally known. For those there is a system that starts from an icon base and builds on it to cover the whole topic.