It's closer than you think.

The world is burning and this affects us all. Whether it's the Northernmost Corner of Russia, the Southernmost Spray of Italy or the entire Kingdom - we all burn when the lungs of our planet burn! To draw attention to what is happening and the ignorance, I created visuals to show that the fire is closer than you think.

AGENCY

Serviceplan Munich

MY TASKS

Creating the concept and the visual language, designing the poster and making the retouch

DATE

July 2019

The Goal

It should make everyone think about the catastrophic consequences of burning the lungs of our planet. At the same time, the WWF is launching a fundraising campaign which profits going 100% in the protection of our rainforests.

Implementation

A main part of the project was the research of good imagery. Only a good and high-res imagery provided, I can present a result which is also satisfing.

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