The main points that were important in this context include that the blog is filled 24/7 with exciting topics about lifestyle, culinary and fashion. Not to forget that you can access it no matter where and when you want. Therefore the Flyer was designed in the form of a cell phone. The layout also plays an important role. On the lock screen are messages from "friends" to inform you that a post on the #jungbleiben blog, falls into your interests.
In total there were four different subjects and each of them picked up different articles and posts. The QR COdes, which are spread all over the layout, lead you directly to the featured article.